Internet Explorer’s revenge? Microsoft challenges Google with ChatGPT

In a bid to dethrone Google, Microsoft has decided to integrate OpenAI’s ChatGPT AI chatbot into its Bing search engine. A strategic decision that could prove fruitful, and enable the firm to finally meet with success on the web market after a long history of failures initiated by Internet Explorer…

Google and Microsoft both count among the biggest tech giants and digital giants. The G and M of GAFAM extend their tentacles into a wide variety of industries, and compete across many sectors.

In some technologies, Microsoft outstrips Google. For example, in the Cloud Computing market, the two firms occupy respectively second and third place respectively behind Amazon Web Services.

On the other hand, in the web domain, Microsoft has always lagged behind Google. Its browser Internet Explorer has long been mocked by Internet users before disappearing for good, while Google Chrome is the ” browserthe most widely used in the world with over 65% market share by 2022.

Similarly, the Google is used by over 90% of Internet users worldwide. Microsoft Bing, meanwhile, is in second place, but has a market share of just 8%…

However, as a good resolution for 2023, Microsoft seems determined to dethrone its rival. According to an internal source quoted by The Informationthe Redmond-based company has found the ideal weapon for enable Bing to surpass Google artificial intelligence.

A new version of Bing doped with ChatGPT

To boost the performance of its search engine, Microsoft has reportedly decided to add OpenAI’s incredible ChatGPT chatbot to Bing. As a reminder, this AI has been publicly available since November 2022. able to answer any question posed by the user. In a matter of seconds, it can generate a recipe, an essay, a dissertation, a news article or even a poem.

By its bluffing capabilities, ChatGPT creates a buzz on the web and social networks since its launch. For many, this chatbot could make many jobs disappear and make SEO copywriting software like JasperAI obsolete.

In the eyes of experts, this AI capable of synthesizing publicly available data could even constitute a solid alternative to search engines search engines. And while Google is still hesitating to take the plunge, Microsoft has decided to exploit this new asset without delay.

The American company is convinced that its conversational format and contextual responses to users’ queries can appeal to Internet users. Rather than providing a list of links as Google does, ChatGPT can produce high-quality answers in natural language.

By integrating this next-generation chatbot into Bing, Microsoft hopes to add value to its search engine and take market share from Google. After all, as eternal runner-up to the market leader, the company has nothing to lose by daring to innovate…

However, according to the source, Microsoft prefers to continue evaluating ChatGPT’s performance and the accuracy of its responses. AI could be integrated into Bing by March 2023after a test with a limited group of users.

Microsoft’s secret strategy finally revealed

Remember that Microsoft is one of the main supporters of OpenAIwith over a billion dollars invested in 2019. Now, again according to The Information, the agreement with the organization includes “permission to incorporate certain aspects of GPT into Bing”. A long-held ambition…

Already today, an older version of GPT is used to produce automatic query suggestions when users type into Bing. Similarly, Microsoft has already announced plans to integrate the Dall-E 2 text-to-art image generator with its Bing Image Creator.

However, The Information’s source points out that ” Bing will continue to rely on its own technology to produce most search results ” since ChatGPT is not designed to “ continuously crawl the web or provide real-time information as a search engine does “.

However, the chatbot will be able to suggest queries related to the user’s own query, or keywords for more precise answers. And since OpenAI plans to charge for its service, Bing could become the only way to access it for free.

Why can’t Google afford to exploit AI?

For its part, Google is quietly working on a similar technology with its LaMDA system: Language Model for Dialogue Applications. However, according to CEO Sundar Pichai, the Mountain View company refuses to open its chatbot to the public. for fear of damaging its reputation in case of drifts or errors…

Nevertheless, according to the New York TimesGoogle now considers ChatGPT to be a threat code red for its hegemony on the web. The company has mobilized a team of researchers to respond urgentlyMicrosoft’s decision is likely to add further pressure. We can therefore expect Google to add an AI chatbot in the coming months!

Would you be won over by a chatbot search engine? Or do you prefer to browse the web in a more traditional way? Share your opinion in comments!