How will AI content generators impact SEO?

At both the BrightonSEO conference and the Web Summit, AI has the buzz, especially with the SEO content generator.

Artificial intelligence continues to gain momentum and shows no signs of slowing down. It represents a major challenge for SEO strategies, particularly when it comes to identifying related keywords.

The efficiency of its algorithms is such that it easily optimizes keyword research and competitor performance analysis. It seems, however, that despite its enormous progress, AI is not yet at full functional capacity. Potential opportunities and pitfalls are also at the heart of every debate.

Advances in AI content creation

According to a survey conducted by Agency Collective, nearly 65% of the 64 agencies questioned have already used AI tools. And 29% of those surveyed had already used such tools in a production project. AI content generators are therefore gaining ground among content creators.

Today, there is a whole a plethora of AI-powered SEO content generatorsincluding Copysmith, ChatGPT, Jasper AI… GPT-3 is today the most widely used of these tools. It is capable of producing complete, coherent content similar to that written by a human author.

Anyone planning to use such a tool should, however, ask themselves what is the situation with regard to Google’s requirements. The search engine has just launched Helpful Content Update, an update to its algorithm.

It affects the ranking of sites that publish a lot of content with little added value. This provision aims to ensure that readers have the right to more original, human-written content.

Google therefore tolerates AI content just to the limit of its usefulness. However, it will penalize the main objective of the SEO content generator which is to manipulate search rankings using AI.

By the way, even if Google would have let it pass, you’ll see a reduced traffic and reader engagement to your site. Content created by AI may not have the same added value as that written by a human. What’s more, readers don’t really trust these tools. Even if, in a blind experiment, it was more the AI content that appealed to readers.

The advantages and limitations of AI content creation

Using an AI-powered SEO content generator allows you tooptimize the speed and cost of article production. If you use them correctly, taking into account Google’s terms and conditions, they won’t hurt your SEO. Especially since AI is also the core of Google’s algorithms.

AI certainly knows how to amass and take advantage of the information available online. This is the main vocation of an SEO content generator. However, it would have have difficulty integrating new information and changes in context.

In short, generating content via AI makes for sufficiently interesting text. However, to ensure that your readers remain engaged and interested, you need to invest in the human touch. AI does, however, represent the future of copywriting and SEO, which it will certainly change in the near future.