WhatsApp: the focus
The updates were specifically related to allowing users to send messages andinteract with businesses on WhatsApp. Last year, Facebook announced that companies using WhatsApp could store and manage their conversations with customers using Facebook’s “secure hosting infrastructure”. In this framework, a company can see the content of the message between itself and a user and can use this information for its own marketing purposes, which could include the Facebook advertising.
Give users time to review conditions
WhatsApp has been configured to begin inviting users to agree to the updated terms to continue using the application from 8 February 2021. But Facebook said that he pushed back the date so that people have time to review the conditions before agreeing to them. No one will have their account suspended or deleted on February 8, Facebook added. People will have a “gradual” chance to review the policy at their own pace before the new business options become available on February 8. May 15th.
Strong migration to competitors
The privacy-conscious users have turned to competing messaging applications: Signal and Telegram. Both of these applications are privacy oriented and both have reported an increase in downloads.
Signal even suffered a failure due to an influx of users. Signal said it had been adding new servers and additional capacity at a record pace every day to get the application back on track.