The best LeadGen agency is not always the one that has run a large number of campaigns. In this field, it is the result that counts. It is therefore necessary to bet on an agency that knows how to convert the most prospects into real customers and nothing else. The few lines below are dedicated to all those who want to find the rare pearl.
A better LeadGen agency is not always easy to find. Sometimes it feels like looking for a needle in a haystack. However, one of the reasons for this problem is that you have not known how to to ask the good questions to find the right agency at the right time and place. By setting the right criteria, it is easier to find the best Lead agency to work with. Here are the main criteria to choose from:
Table of contents
Understanding the LeadGen Agency Type
Before looking for the best LeadGen agency, you’re going to need to be able to define your own business. Yes! Because the customer segment to target is not always easy to find. To do so, you need to know the size of the company, the field in which the company operates, etc.
Once these questions have been answered, it’s time to find theagency LeadGen that matches most to your needs. Specifically, it is a matter of knowing which agency is applying. In what area does it excel the most? What tools does it have? Answering such questions will only shorten the process.
For example, if you are a company specialized in the High-tech field, prefer a lead gen agency with the skills specific skills required. On the other hand, it is also possible to pay for the services of an agency that is rather generalist but that meets all the requirements. In this case, the company can request a personalized service.
The best LeadGen agency can ensure lead quality
Email campaign, SEO, social media marketing, LinkedIn messaging, etc. are some of the most used ways to increase traffic to a merchant site. Today, many lead agencies opt for data-driven marketing. It is also an indispensable tool to send the right message at the right time.
However, distinguishing the notion of traffic with the conversion. A site that is more visited does not necessarily mean that the company makes more sales. Thus, finding the best LeadGen agency implies that one must be certain of the quality of its campaigns; even if it means investigating its reputation. However, before even conducting the survey, it is important to ensure that the agency is capable of meeting your expectations.
To do this, list the various indicators that allow you to identify the result of the leads: number of registered prospects, number of visitors, etc. The goal is to ensure that the campaigns implemented can generate more customers.
A better LeadGen agency that accompanies you until the sale
Making sure that advertising campaigns work is a commitment to which the candidate agency is bound. To know that it is the best LeadGen agency, you must be sure that it follows its campaigns until the sale. It is therefore responsible for everything that happens after his actions.
Thus, the service contract should not be limited to the prospecting phase, since the ultimate goal is to increase sales. Thus, having a long list of prospects does not mean that it has been successful. A LeadGen agency must convert this long list of prospects into a long list of clients.
To be sure, the company is required to insert a clause which implies an obligation of result. Of course, the details will be discussed if both parties come to a mutual agreement.
Cost of Services at a Glance
Obviously, the services of such an agency are not offered for free. This generates an additional cost to the company. The price depends on several factors: the size of the company and its sector, the degree of qualification of the prospects, etc. Note that the best LeadGen agency is not the one that offers the most competitive price.
Be aware that some agencies offer services at a flat rate on several levels. Others prefer to conduct a preliminary study of your company in order to evaluate their rates.
Sometimes the price can be higher. In this case, the quality/price ratio is to be established. The estimated conversion rate also comes into play as it is an indicator of success for the lead agency. Finally, consider requesting a report Periodic reports during the execution of the prospecting mission.