Web design: how to differentiate your business from the competition with your site?

In the digital age, the web design of your company’s site can make all the difference and allow you to take advantage of your competitors. Find out why and how to succeed in your webdesign at a lower cost…

At the dawn of the 2020s, it is today essential for your company to be present on the internet. Whatever your business sector, a website is useful for marketing, to sell your products online or simply to allow your customers to search for information about your business.

However, creating a simple website is no longer enough. In order to gain an advantage over the competition, your site must have a high quality web design.

The design of your website strongly influences how your audience perceives your business. This is what makes all the difference when converting visitors into customers.

We let’s all react to visual stimulisometimes even unconsciously. This is why we are all attracted by good design.

According to a study conducted by Stanford University, 75% of consumers judge a company’s credibility solely on the design of its website. Similarly, a Google study reveals that it takes only 50 milliseconds for a web user to make a first impression on a web page.

An aesthetic and practical user interface allows a better conversion rateand therefore directly impacts your revenues and business growth. It is therefore by no means something to be taken lightly.

What is good web design, and why is it so important?

There is obviously no standard or universal definition of a successful web design. Nevertheless, a quality website must have several characteristics.

First of all, it must allow simple and pleasant navigationThe navigation bar or a well-organized menu, for example. Visitors should be able to understand and explore your site intuitively. This is especially important if it has many pages.

The aesthetic aspect and visual elements are also very important. The choice of fonts and other typographic details impacts your brand image, and also contributes to the way your readers perceive and retain your message.

An overload of visual elements can quickly create a feeling of disorder, provoke disinterest from the visitor, and negatively affect the conversion rate. If your website is too chaotic, the visitors will run away and never come back….

A study conducted by Adobe shows that 38% of Internet users will stop using the website if the content or visual appearance is not sufficiently attractive. Your pages must therefore be pleasant and neat to create a commitment.

The design of your website must also reflect your brandand therefore be easily identifiable. Your logo must be strategically integrated, and the colours chosen must be in harmony with those of your company. The visitor must be able to recognize and identify you with a single glance on his screen.

Nowadays, the majority of internet searches are performed on mobile devices rather than computers. It is therefore essential that the design of your website is suitable for smartphone or tablet display.

Finally, your web design must be organized for easy reading. Important elements should be placed in the most visible areas. This also helps to improve the “SEO” of your site, i.e. search engine optimization.

Your site will appear on the first pages of the results search engines such as Google. Internet users will therefore be able to find it more easily than those of your competitors.

How to succeed in the web design of your site?

As you will have understood, it is very important to take care of the web design of your site. However, this task can be difficult. This is particularly the case if your company has a limited budget and if you don’t have a competent web designer on staff.

For these reasons, many companies make the mistake of neglecting the web design of their site and are wrongly satisfied with a Spartan interface. However, there are simple solutions for invest in high quality web design without emptying the cash registers of your organization.

To design your website, it is not necessary to employ a full-time professional on a permanent or fixed-term contract. You can for example hire a freelance graphic designer via the Fiverr platform on which many freelancers offer their services.

A professional freelance graphic designer is used to working with many companies from a variety of industries, and knows how to design a website that provides a positive user experience. He will be able to create a simple and enjoyable navigation, allowing web users to easily find what they are looking for and make a purchase once they have found it.

In conclusion, at a time when the vast majority of companies have a website, it is very relevant to invest in a high quality web design. It will allow you to distinguish yourself from your competition, create a pleasant user experience for your customers, and Strengthen your credibility while maximizing your sales and revenues.

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