As part of our “They’re doing the data” feature, Milos BrkovicCommVault’s country manager for France returns on the major challenges data protection in 2022.
Bigdata.co.uk: What are the new trends you see in your industry?
Milos Brkovic, country manager France of CommVault : In the short and medium term, I think that companies will continue their “move to the cloud” and in particular the hybridization of their environments. I think that these issues will continue to dominate at the beginning of the year. We will undoubtedly have to ask ourselves questions about the protection and security of these same environments. Security will, obviously and more than ever, remain an extremely important subject in the short and medium term. Recent events demonstrate this once again, with ever more perfidious cybercrime attacks that are becoming industrialized, since they are both extremely simple to set up and relatively easy for everyone to use. It is therefore a subject that companies will have to seriously consider.
Do you see any trends in these attacks? What are the preferred targets?
Generally speaking, it is the data itself that is the target of attacks. Companies have a lot of “data” capital. This is where their value lies. Ransomware attacks are going to remain important, I think. We’re seeing that cybercriminals are adapting. After having attacked production environments, which were weak, we see that attacks now concern backup environments, even before production environments, and therefore when companies realize it, they are already infected on what is supposed to be their first protection tool. This is something that is extremely important. It’s something we take very seriously. That’s why we announced the acquisition of TrapX, which specializes in proactive environment defense to help our customers with these issues.
Currently, which sectors are particularly targeted by these types of attacks?
It is often said that the question is not if you will be attacked, but when. Today, no sector is safe. There are obviously sectors that are very targeted. We have seen it recently, ministries, the banking sector, the hospital sector, trade… All are affected.
What marketing levers do you think will be popular in 2022?
What is certain is that there is an expectation and a need from the market and from customers to move away from “full digital”. Our event on February 3rd is proof of this. We are very happy and proud to have been able to run it as a hybrid event, i.e. with guests in and speakers in person, but also with guests and speakers at a distance. It is obvious that we do not experience distance learning in the same way as face-to-face learning. The nature of the exchanges is not the same. Depending on the maturity of an issue, a company may want to build and pursue an exchange with more proximity, with experts and therefore in person. On the other hand, if it is a question of taking information, remote is perfect. That’s what this mix ultimately allows: to propose an offer adapted to the different contexts that our clients may have. Hybridization will be a strong point for communication this year.
What are your big projects for the beginning of the year?
From an offering point of view, we recently announced the acquisition of TrapX, with a strong focus on cybersecurity. So we want to go even further in the intelligent management of data environments, including by focusing on security. In France, we have a strong desire to be even closer to our partners and customers, with a strengthening of our workforce. In particular, we want to double our sales force and thus support our customers in the regions.
What are the difficulties you may encounter at the beginning of the year?
We don’t face any particular difficulties except that we don’t know what the exact outcome of the pandemic will be. We are hoping for a return to normal life. The acceleration of remote work will be beneficial for everyone. I believe that we have entered a phase of resilience after a period of resistance. As long as we resist, we endure. As soon as you become resilient, you adapt.
Interview by Amandine Durand