MicroStrategy is a business intelligence platform available in the cloud. Find out everything you need to know about one of the most popular business intelligence solutions.
Business Intelligence (BI) tools and software enable companies to be based on data analysis to make better decisions, drive their growth and better understand their customers. Some of the most widely used BI solutions include MicroStrategy.
What is MicroStrategy?
The Microstrategy software allows you to create interactive dashboards, detailed reports, etc.or make ad-hoc queries. Another strong point is the integration with Microsoft Office, and the compatibility with mobile devices.
MicroStrategy Reporting Tool can be connected to with all types of data. For example, it is used to process data from social networks, or mega-data. With this solution, users can easily create and modify business intelligence reports and dashboards.
The MicroStrategy Story
L’MicroStrategy was founded in 1989.This is in anticipation of the fact that businesses will later need to exploit the data at their disposal. As early as 1992, the firm signed a $10 million contract with its first major client: the American fast food giant, McDonald’s.
In 1995, the company launched a suite of relational OLAP products for decision support applications. Then, in 1999, the first Strategy.com personal intelligence network.
A few years later, in 2004, MicroStrategy brings BI technology to the market. users of Microsoft Office applications. The “Multidimensional Expressions” engine is launched in 2006 to optimize the dynamic MDX syntax.
In 2012, new features of data discovery are added with Visual Insight. The entry into the Cloud is in 2014 with powerful analysis features available on AWS.
As of 2016, MicroStrategy Desktop is free to all users. In 2018, a new application for smartphone MicroStrategy Library App is revolutionizing the field of visual data discovery.
MicroStrategy Features and Benefits
MicroStrategy has several major advantages, which explains its popularity with many companies in a variety of industries. First and foremost, this tool can be connected and integrated with most enterprise applications and systems.
This is a very useful solution for Solving Big Data problems. It offers many predictive analytics features.
In addition, this solution is deployed as a cloud service. Users therefore do not have to worry about infrastructure costs and maintenance constraints.
In addition to being intuitive and easy to use, this platform delivers a complete ecosystem of Business Intelligence. It is therefore not necessary to use other tools. Finally, it is compatible with mobile devices.
L’elasticity is also a real strengths, both in terms of number of users and data or reporting. Numerous styles and parameters are available for reports, which can also be converted to graphs or charts.
The level of granular exploration of the data allows us to explore the Data in great detail. Finally, it is possible to export the data in inMS-Excel, HTML or text format.
MicroStrategy Architecture and Features
MicroStrategy’s architecture is based on a three-part structure. The first part is composed of two databases a Data Warehouse containing the information to be analysed, and a database for the metadata.
The second part of this architecture is MicroStrategy Intelligence Server. It allows you to generate reports from the Data Warehouse.
Finally, the third component of this architecture is the web client and the mobile application from MicroStrategy. This is what allows end users to access reports.
This platform offers discovery features, data cleansing and data transformation. It also enables data mining and predictive analysis. Several hundred open source tools are available to visualize the data.
I mean, come on, real-time dashboards allow for constantly updated information to be derived from the data. The “Embedded BI” option also allows connection to tools such as SharePoint, WebSphere, NetWeaver or Power BI, Microsoft’s Cloud Business Intelligence solution.
What is MicroStrategy used for?
MicroStrategy’s applications are many and varied. For example, users can get an overview on their customers’ feedback through social network analysis.
Similarly, its predictive analytics capabilities are used in the banking and insurance industries. Customer and market data can help to generate new products. In general, the reporting features allow the Big Data to be converted into usable information.
MicroStrategy Certification and Training
MicroStrategy is one of the most popular and widely used business intelligence solutions in the enterprise. As a result, its mastery is a much sought-after skill in all sectors.
To learn how to use it, you can turn to DataScientest’s data science training courses. Indeed, MicroStrategy is one of the tools you will learn to use through the various programs of a data scientist, analyst, or engineer. These courses also prepare you for official MicroStrategy certification.