Microsoft is a company founded in 1975 by Bill Gates and Paul G. Allen. It is known for developing computers, systems, software and applications. However, it should be noted that its activity is not limited to that. From hybrid tablets to multimedia titles to computer peripherals, its products are many.
These are, moreover, sold throughout the world. Although Microsoft’s headquarters are in Redmond, Washington, the company has countless offices on every continent. The same is true for its research laboratories. The main ones are located in Cambridge, England (1997), à Beijing (1998), à Bangalore (2005), à Cambridge to Massachusetts (2008), à New York (2012) and finally, in Montreal (2015).
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Microsoft and its breakthrough in the world of computing
For information, the name Microsoft is derived from the words “microcomputer” and “software”. Microsoft dominated the personal computer market at the time and sold no less than 100 million copies of its MS-DOS license in the 1980s. It became a leader in the design of spreadsheets and word processing programs. The company even managed to outperform WordPerfect and Lotus.
Later, he launched his search engine which he named Live Search. This browser has difficulty in positioning itself against the giants Google and Yahoo. To solve this problem, it envisages negotiations with Yahoo. The latter agrees to use Bing and at the same time, to manage premium ads for the virtual platform of Microsoft.
In its war against Google, Bill Gates’ company also embarks on cloud computing. To this end, it designs Microsoft Azure in 2010. This tool encourages operators to set up an IT infrastructure in the cloud. This newly created infrastructure will then be offered to the general public, but this time as a service.
It is important to remember that Bill Gates no longer holds the CEO position at Microsoft. The illustrious founder has passed on his position to Steve Ballmer in 2000, even though he remained chairman of the board. Ballmer, for his part, leaves the place to Satya Nadella 2014. Although there is doubt that the American giant will fall following the departure of its founder, Microsoft has not let it happen. To this day, the company retains its top spot in productivity software, online gaming services and operating systems.
Focus on Microsoft’s main products
While the pandemic has had a devastating effect with many businesses, an increase in demand for cloud usage has been recorded at Microsoft. This has had a positive impact, and of course, this is reflected in the company’s fiscal 2021 financial results. According to sources, the Intelligent Cloud segment has brought in the most profit.
As a reminder, Microsoft offers cloud services systems for sale, but also computing devices and software. It then split its business into three distinct segments:
- Productivity and Business Processes,
- Intelligent Cloud,
- and finally, what is called ” More Personal Computing “.
The first segment includes a selection of products that aim to optimize productivity, communication as well as information services.
The Intelligent Cloud segment covers everything related to Microsoft servers, whether private, public or even hybrid, as well as the cloud services offered by the company. This includes SQL Server, GitHub and Azure.
As for the “More Personal Computing” segment, it is characterized by its concept according to which the customer is placed at the heart of its technology. This includes everything from gaming products to Windows operating systems.
AI at the heart of Microsoft’s business
In order to simplify the process of digital transformation, Microsoft has implemented autonomous systems. It should be noted that this is not just basic automation. The company also offers a support program for scientists and NGOs that use AI tools. These technologies have a lot of relevance in several sectors such as environment, health or crop protection.
These Microsoft inventions that will revolutionize the future
Thanks to the development of machine learning, Microsoft has been able to provide solutions that could impact the future life of humanity. These include AI translators, facial recognition hardware, technologies to improve health care, and HoloLens 2.
Machine learning has made immediate translation of speech possible. While useful, Microsoft’s technologies can always be improved. As a reminder, its language translation score was 8 out of 19 challenges in the “Conference on Machine Translation” 2019. The technology implemented by the company’s research teams does indeed present algorithms that will revolutionize the future. For the record, the benefits of automated translation can be seen in all fields: international relations, medicine, not to mention the field of creative writing.
Facial expression recognition tools
At Microsoft, AI is used in the design of all sorts of intelligent applications. These are capable of detecting images, sounds, but also facial expressions. As such, we have Microsoft Project Oxford which was highlighted at the conference “Future Decoded” from Microsoft. This tool was able to demystify Chris Bishop’s emotions. Microsoft Azure is also among these remote facial recognition solutions.
The training tool, HoloLens 2
Microsoft HoloLens 2 is a collaboration between Microsoft and Walgreens. This technology provides training for store employees in North America. These employees will then be able to “properly restock” products. The management of a customer service complication as well as the quality control of perishable goods will also be the subject of this training. This will be done through a “3D mixed reality model” set up within the stores.
Technology for health care
Microsoft engineers are also involved in the medical world. To date, IT solutions are being tested in the fight against cancer. In this sense, the teams are organized according to the adopted strategy.
The mix between natural language processing as well as machine learning allows, for example, oncologists to allocate precise treatments against cancer progression intuitive in patients. Another team is working on computer vision and machine learning. The goal is to provide radiologists with better scans and data on progressing tumors.
In addition to these interventions, Microsoft remains an active player, even in times of crisis. As the world faces one of the largest pandemics ever, Microsoft is involved in the COVID-19 Healthcare Bot. It is a reliable source of information for healthcare professionals. Finally, the company is a real facilitator of remote work which is essential to ensure the continuity of business operations.
What is Microsoft Azure?
Formerly called “Windows Azure”Microsoft Azure refers to Microsoft’s cloud computing platform. From computation to networking, analysis and storage, its cloud services are offered to the general public. Interested parties have a wide range of options for developing new programs and applications in the public cloud. With Azure, professionals can easily reach their social goals. It should be remembered that this tool is compatible with any open source technology. It also enjoys great versatility, dealing with a range of sectors, including finance and e-commerce.
When it comes to cloud computing, Azure includes:
- A platform as a service or PaaS,
- infrastructure as a service or IaaS,
- software as a service or SaaS and one without a server.
To benefit from Azure, subscribers are billed every end of the month. The amount displayed corresponds to the value of the resources requested by each user. In addition, it is enough to subscribe to take advantage of all the services of the Azure portal. In this regard, we highlight the virtual machines.
Azure’s support plans in focus
While Azure is a Microsoft effort, it’s not the only one providing software on the platform. Other providers do so as well with application costs that can vary by as much as three times. In many cases, this means paying for the subscription to an application or even more charges for hosting it.
In general, the customer support plans offered by Microsoft for Azure number five. First, there is the Basicthe one of the Developerthe option Standardthe one for Direct professional and finally the option Premium. The real difference between these solutions is the price and the scope of the services.
Source: britannica – Credit: