Big Data is having a massive impact in the business world, marketing and especially SEO or SEO (Search Engine Optimization). For every person on earth, an estimated 1.7 MB of data is created every second. Companies collect and analyze data to improve their strategy. 97.2% of organizations invest in big data andAI.
At its core, Google is a big data “warehouse.” Its complex algorithms index vast amounts of online data and categorize it so that users can find relevant information through a search query.
The latest updates, including Bert, is the latest change to the way Google presents relevant information to searchers. The search engine is more sophisticated in processing natural language and can better determine the context and intent behind a user’s search. Companies cannot afford to ignore the significant impact that big data has on SEO and SEM (Search Engine Marketing).
How can companies use this data to improve their search marketing performance?
How do you prepare for big data processing?
In the competitive marketplace, companies looking to expand their online presence can no longer rely on basic SEO techniques. Companies must harness the power of Big Data To identify new opportunities and gain competitive advantage in search results.
Identify data sources
Tools such as SemRush, Google Search Console and Ahrefs offer valuable information, but as search algorithms become more sophisticated, it is essential to integrate data from multiple sources.
SEO performance is greatly enhanced when supported by other departments within the company. Your Team SEO can’t optimize every ranking factor without the collaboration of content marketing, the UX team, and customer support. The insights from big data analysis should help you define enterprise-wide SEO best practices.
Select the areas of your visibility that need improvement, and determine which data sources can provide insights that will help you improve performance in those areas.
Once you have identified the right data sources, you need to set up a data pipeline to prepare that data for analysis.
Choose the right metrics
After choosing the right tools and data sources, it’s essential to measure your efforts by tracking the right metrics. Getting an increase in traffic for a specific search term may seem like a positive SEO result, but that increase in traffic is actually driving business performance. Avoid superficial metrics and focus on metrics directly related to key performance indicators (leads, conversions, customer retention, site engagement).
What technologies are used in Big Data and SEO?
It is essential to use the right Big Data tools and technologies To improve search marketing performance. The right tools and technologies can reveal new opportunities, increase the efficient use of time resources, and improve the performance of existing SEO tactics.
1. Keyword analysis tools
Even with Google’s advances in language processing and search context, keywords are essential to SEO. How you use keywords has a significant impact on the organic traffic you generate from search results. Keyword research and analysis is essential for identifying opportunities for new content and driving targeted traffic to your website. Tools such as SemRush and Ahrefs are fantastic sources of data to inform your SEO strategy.
2. Ranking tools
Being able to determine your current ranking is crucial to your SEO efforts. Ranking tools allow you to identify the most successful strategies and help you focus your efforts on areas that need improvement, allowing you to increase traffic and improve the ROI of your SEO efforts.
Ranking tools such as Google Search Console and Authority Labs process large amounts of data at a rapid rate, eliminating the manual process of scrolling through search results pages.
3. Content analysis tools
Content is King! Content is king. The quality and relevance of your content determines your website’s search engine ranking. However, constantly coming up with new ideas for content that engages your audience and is optimized for SEO is a considerable challenge.
Tools like Buzzsumo process large amounts of data, revealing which content is performing well in search rankings and on social media for a particular topic. These tools can help you identify new content ideas and easily track content trends.