Cloud Broker: what is it and what are the best ones?

A Cloud Broker acts as an intermediary between the Cloud provider and its customer, and can provide interfaces to easily manage Cloud services from several different providers. Find out everything you need to know about this, as well as some of the best Cloud Broker software.

As the Cloud market evolves and supply diversifies, it can be difficult for consumers and businesses to navigate their way through the system. Cloud providers are becoming more and more numerous, and new features can complicate integration in some cases. This is where Cloud Brokers come in.

Cloud Broker: what is it?

A Cloud Broker is an intermediary between the Cloud service provider and the user. Rather than dealing directly with a Cloud Service Provider, a company wishing to use such services can contact a Cloud Broker.

To know more about it

Depending on the needs, the sector of activity, and the budget of its client, the Cloud Broker will review various vendors in order to choose the most suitable one. As a general rule, he will also provide his client with advice and information on how to use Cloud Computing to achieve his goals. Therefore, he can also suggest different types of cloud services.

Thereafter, the customer can contact the service providers selected by the broker. However, some brokers also offer to negotiate contracts directly with the suppliers. Moreover, the Cloud Broker may decide to divide the services among several vendors to keep costs to a minimum. This is a multi-cloud strategy.

Some of them go even further, providing their clients with Proprietary interfaces to use Cloud services from multiple vendors without any difficulty as if they were all supplied by the same vendor. We can then also speak of a “Cloud aggregator”.

Finally, some Cloud Brokers offer additional services to their customers such as duplication of data, encryption, or transfer of data to the Cloud. This type of Cloud Broker is also sometimes called “Cloud Enabler”.

What are the best Cloud Brokers?

There are many different Cloud Brokers. Here are a few of the most renowned.

AWS Service Broker

Among the most renowned are AWS Service Broker. This is actually the Cloud Brokerage solution from Amazon Web Services. This solution being open sourceIt enables easy integration of AWS services with third-party applications such as Red Hat OpenShift, Pivotal Cloud Foundry, SUSE Cloud Application Platform and Kubernetes.

Users are able to manage all their Cloud applications and resources directly from a unified interface. Note that you need to have an AWS account to use it. A free trial offer allows you to use certain services for 12 months. However, you will then need to delete your account or contact Amazon for pricing.


Founded in 2006, Appirio is developing its CloudWorks solution to connect software as a SaaS cloud service from different vendors such as Google, SalesForce or Workday. The objective? To facilitate the management of data, users and processes on the various SaaS.

In addition, with its SalesWorks solution, Appirio allows users to benefit from relevant and updated customer data in real time. This makes it possible to use these automatically assembled insights to make better decisions.

IBM Bluewolf

Acquired by IBM in 2016, Bluewolf is a Cloud Broker relatively more expensive than its competitors. However, it provides additional functionality to create the best experience for customers and employees..

In particular, the software is capable of create reports and analyze trends to allow the sales force to focus on customers. In addition, its IA Now Service Agent Assist makes it easy to find information in data from multiple sources. An AI Now Watson Converstion Chatbot Pilot is also capable of handling even the simplest customer queries.

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