Marketing

An affiliate program involves marketing in which you pay other people to promote your product in exchange for a commission. Businesses use it to make […]

In recent years, auto insurance scams via robo-calls have literally exploded in the United States. Money remains the main motivation for the malicious actors, who […]

Accustomed to videos since the emergence of social networks, the public is asking for more, and the voiceover allows to stand out. Choosing a professional […]

The best LeadGen agency is not always the one that has run a large number of campaigns. In this field, it is the result that […]

The lead generation agency is defined as the agency that promotes a brand, a defined product. Given their affluence on the marketing field, the choice […]

Two years after the launch of Retailink, Fnac Darty’s integrated omnichannel advertising network, the group is rolling out MyRetailink. It is a self-service sales data […]

ToonMe has been buzzing on social networks for the past few weeks. This AI-animated application transforms your photo into a cartoon character, like those of […]

Data labs exist and big names in computer science are interested in Big Data. Salezeo focuses on marketing and sales. It is a software that […]

The impacts that mass data will have on business activity are numerouss, regardless of their field or size of activity. A new asset for the […]

Startups developing technologies for collecting, analyzing and managing “Big Data” make up many of the companies on this year’s CRN Emerging Vendor list. This is […]

Will big data revolutionize the real estate business…

Most of the time, Big Data is referred to as a tool for improving business performance. The data is analysed to study the activity of […]

In order to demonstrate the use of Social Media Analytics in business growth, Mihir Kumar, Business Analyst of the Indian company Mindtree Digital, decided to […]

Every SaaS company wants its customers to be successful, but customer success requires a clear understanding of the expected value. Analytics can provide such a […]

Advertising agencies are lagging far behind in terms of the use of modern technologies, especially Big Data. By learning to master data and analytical technologies, […]

After several years of caution, the marketing and advertising industries have finally decided to adopt Big Data technologies. With data analytics, it is possible to […]

Facebook, Google, Amazon and other technology giants are happily collecting data about their users in order to deliver personalized ads. While ad targeting can be […]

A whole economy has been built around the anti-RFID portfolio. According to security consultant Roger A. Grimes, this object, which is supposed to protect its […]

Carrefour Xperiences is a Data Intelligence initiative launched by the Carrefour group for the food sector. The first project deployed as part of this initiative […]

Big Data opens up new possibilities for CRM software. Find out how companies can leverage megadata to more effectively manage customer relationships. Between the birth […]

Apple has just acquired the startup DataTiger, specialized in data-driven digital marketing. It is likely to use its platform to personalize its marketing emails and […]

Big data is revolutionizing the collection and use of data in the real estate sector. Thanks to big data, real estate professionals have a better […]

Google has been under investigation by the Irish data protection authority since 22 May. The Data Protection Commissionner wants to know more after a complaint […]

Are you missing the potential of mobile marketing? Not aware of its most impactful formats? We reveal the stakes of this market and give you […]