Voiceover and marketing: what impact on the message?
Accustomed to videos since the emergence of social networks, the public is asking for more, and the voiceover allows to stand out. Choosing a professional […]
Marketing
What is the best LeadGen agency for your business?
The best LeadGen agency is not always the one that has run a large number of campaigns. In this field, it is the result that […]
How to choose a lead generation agency?
The lead generation agency is defined as the agency that promotes a brand, a defined product. Given their affluence on the marketing field, the choice […]
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Two years after the launch of Retailink, Fnac Darty’s integrated omnichannel advertising network, the group is rolling out MyRetailink. It is a self-service sales data […]
ToonMe: the app that transforms you into a Pixar and gets loaded with data
ToonMe has been buzzing on social networks for the past few weeks. This AI-animated application transforms your photo into a cartoon character, like those of […]
Salezeo: marketing and sales thanks to Big Data
Data labs exist and big names in computer science are interested in Big Data. Salezeo focuses on marketing and sales. It is a software that […]
Mass data, a wealth of information for companies
The impacts that mass data will have on business activity are numerouss, regardless of their field or size of activity. A new asset for the […]
Big Data: everything you need to know about new resellers.
Startups developing technologies for collecting, analyzing and managing “Big Data” make up many of the companies on this year’s CRN Emerging Vendor list. This is […]
Will big data revolutionize the real estate business…
Will big data revolutionize the real estate business…
7 unusual uses of Big Data
Most of the time, Big Data is referred to as a tool for improving business performance. The data is analysed to study the activity of […]
Social Media Analytics: an additional key performance indicator
In order to demonstrate the use of Social Media Analytics in business growth, Mihir Kumar, Business Analyst of the Indian company Mindtree Digital, decided to […]
How Customer Data Analysis Improves SaaS Businesses
Every SaaS company wants its customers to be successful, but customer success requires a clear understanding of the expected value. Analytics can provide such a […]
Advertising agencies and Big Data: data at the service of communication
Advertising agencies are lagging far behind in terms of the use of modern technologies, especially Big Data. By learning to master data and analytical technologies, […]
Advertising: how Big Data solves advertisers’ problems
After several years of caution, the marketing and advertising industries have finally decided to adopt Big Data technologies. With data analytics, it is possible to […]
Facebook, Google, Amazon: how to collect data while respecting confidentiality
Facebook, Google, Amazon and other technology giants are happily collecting data about their users in order to deliver personalized ads. While ad targeting can be […]
Anti RFID Wallet: Why you don’t need it
A whole economy has been built around the anti-RFID portfolio. According to security consultant Roger A. Grimes, this object, which is supposed to protect its […]
Carrefour Xperiences: a Data Intelligence platform for the food industry
Carrefour Xperiences is a Data Intelligence initiative launched by the Carrefour group for the food sector. The first project deployed as part of this initiative […]
Big Data and CRM: how data transforms customer relationships
Big Data opens up new possibilities for CRM software. Find out how companies can leverage megadata to more effectively manage customer relationships. Between the birth […]
Apple acquires DataTiger, the startup that “puts your data to work”.
Apple has just acquired the startup DataTiger, specialized in data-driven digital marketing. It is likely to use its platform to personalize its marketing emails and […]
Why big data has become a real issue for real estate professionals
Big data is revolutionizing the collection and use of data in the real estate sector. Thanks to big data, real estate professionals have a better […]
Privacy: RGPD survey targets Google
Google has been under investigation by the Irish data protection authority since 22 May. The Data Protection Commissionner wants to know more after a complaint […]
Mobile marketing: the potential and techniques of this lever
Are you missing the potential of mobile marketing? Not aware of its most impactful formats? We reveal the stakes of this market and give you […]