Data Center

Mid-market companies must evolve if they want to remain competitive. Big Data is one of the solutions, if not the solution, to innovate. “The company […]

Oracle Customers’ Complaint for Forced Sale of Product A long-time Oracle customer complains that Oracle uses dishonest sales tactics to resell its Cloud and certain […]

Amazon uses customer data to open a bookstore or a bookstore for its…

In the great revolution brought about by Big Data, the retail trade is undergoing a profound upheaval. Thanks to the collection and analysis of consumer […]

In the age of Big Data, the analysis and use of data by businesses has already become essential to remain competitive in marketing. Find out […]

Lebigdata.fr, as you may not know, is part of the Publithings group. And to expand its activity, Publithings needs a new collaborator: Advertising Manager, to […]

This week’s Adobe Digital Marketing Summit is taking place in Las Vegas. The provider of licensed creative tools in the cloud announces the launch of […]

The era of Big Data capitalism has begun. Companies can use data as a new growth factor, and personal information about consumers is seen as […]

Dataviz, or data visualization, is a practice we encounter in our daily lives without even realizing it, even when we open a newspaper or watch […]

Data driven marketing is the use of a company’s customer data to develop personalized marketing campaigns to reach the audience more effectively. Learn the precise […]

Data-Driven Attribution is a marketing analysis method based on data from a website. It helps to define which advertisements, marketing channels and keywords are the […]

Google announces a new suite of marketing tools using Machine Learning technology. Among these tools is a service that appears to be designed to hurt […]

A Data Management Platform DMP is used in the marketing field. It is used to store, sort and analyse customer data. These solutions thus enable […]