Central element of corporate communicationMarketing must respond to the injunctions of responsibility with regard to environmental issues and consumer expectations. Integrating ecological values and those […]
Nowadays, web marketing is becoming more and more the need on the digital job market because of the digital boom. You’re thinking about starting your […]
Data analysis is essential for all companies, whatever their sector of activity. In addition to optimising production, data control ensures better anticipation and allows the […]
If you ever live on another planet, Black Week is a time of year marked by colossal sales for all types of businesses, correlated with […]
Video marketing has become a must on the Web! Today, it is an excellent way to promote your offers. Easy to consume, this content has […]
Mid-market companies must evolve if they want to remain competitive. Big Data is one of the solutions, if not the solution, to innovate. “The company […]
Oracle Customers’ Complaint for Forced Sale of Product A long-time Oracle customer complains that Oracle uses dishonest sales tactics to resell its Cloud and certain […]
Amazon uses customer data to open a bookstore or a bookstore for its…
In the great revolution brought about by Big Data, the retail trade is undergoing a profound upheaval. Thanks to the collection and analysis of consumer […]
In the age of Big Data, the analysis and use of data by businesses has already become essential to remain competitive in marketing. Find out […]
Lebigdata.fr, as you may not know, is part of the Publithings group. And to expand its activity, Publithings needs a new collaborator: Advertising Manager, to […]
This week’s Adobe Digital Marketing Summit is taking place in Las Vegas. The provider of licensed creative tools in the cloud announces the launch of […]
The era of Big Data capitalism has begun. Companies can use data as a new growth factor, and personal information about consumers is seen as […]
Dataviz, or data visualization, is a practice we encounter in our daily lives without even realizing it, even when we open a newspaper or watch […]
Data driven marketing is the use of a company’s customer data to develop personalized marketing campaigns to reach the audience more effectively. Learn the precise […]
Data-Driven Attribution is a marketing analysis method based on data from a website. It helps to define which advertisements, marketing channels and keywords are the […]
Google announces a new suite of marketing tools using Machine Learning technology. Among these tools is a service that appears to be designed to hurt […]
A Data Management Platform DMP is used in the marketing field. It is used to store, sort and analyse customer data. These solutions thus enable […]