SAP : All about the ERP software solution
SAP encompasses enterprise resource planning software. The system is responsible for managing business processes within a company, from human resources to sales to supplier relations. […]
Data Center
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Central element of corporate communicationMarketing must respond to the injunctions of responsibility with regard to environmental issues and consumer expectations. Integrating ecological values and those […]
Become an auto-entrepreneur in web marketing
Nowadays, web marketing is becoming more and more the need on the digital job market because of the digital boom. You’re thinking about starting your […]
Data to the rescue of évènementiel ?
Data analysis is essential for all companies, whatever their sector of activity. In addition to optimising production, data control ensures better anticipation and allows the […]
How does big data boost sales on Black Friday?
If you ever live on another planet, Black Week is a time of year marked by colossal sales for all types of businesses, correlated with […]
Why and how to get into video marketing?
Video marketing has become a must on the Web! Today, it is an excellent way to promote your offers. Easy to consume, this content has […]
Mid-market adopts Big Data
Mid-market companies must evolve if they want to remain competitive. Big Data is one of the solutions, if not the solution, to innovate. “The company […]
Oracle customer complains of forced cloud sales by the company
Oracle Customers’ Complaint for Forced Sale of Product A long-time Oracle customer complains that Oracle uses dishonest sales tactics to resell its Cloud and certain […]
Amazon uses customer data to open a bookstore or a bookstore for its…
Amazon uses customer data to open a bookstore or a bookstore for its…
How is Big Data revolutionizing shopping?
In the great revolution brought about by Big Data, the retail trade is undergoing a profound upheaval. Thanks to the collection and analysis of consumer […]
Marketing: Big Data, an indispensable tool for a successful campaign
In the age of Big Data, the analysis and use of data by businesses has already become essential to remain competitive in marketing. Find out […]
Publithings is looking for an Advertising Manager/Media Manager!
Lebigdata.fr, as you may not know, is part of the Publithings group. And to expand its activity, Publithings needs a new collaborator: Advertising Manager, to […]
Adobe Experience Cloud: Adobe unifies its offering in the Cloud
This week’s Adobe Digital Marketing Summit is taking place in Las Vegas. The provider of licensed creative tools in the cloud announces the launch of […]
Capitalism: A New Era Begins with Big Data
The era of Big Data capitalism has begun. Companies can use data as a new growth factor, and personal information about consumers is seen as […]
The dataviz, what is it? – Definition, essential tools
Dataviz, or data visualization, is a practice we encounter in our daily lives without even realizing it, even when we open a newspaper or watch […]
What is data driven marketing? Definition, advantages and examples of use
Data driven marketing is the use of a company’s customer data to develop personalized marketing campaigns to reach the audience more effectively. Learn the precise […]
Data-Driven Attribution: all about data-driven attribution
Data-Driven Attribution is a marketing analysis method based on data from a website. It helps to define which advertisements, marketing channels and keywords are the […]
Google tackles Amazon with Machine Learning marketing tools
Google announces a new suite of marketing tools using Machine Learning technology. Among these tools is a service that appears to be designed to hurt […]
DMP or Data Management Platform: definition, uses, software
A Data Management Platform DMP is used in the marketing field. It is used to store, sort and analyse customer data. These solutions thus enable […]